AOA | The Eye Campaign
The American Optometric Association (AOA) launched a health campaign that turned attention to one of our most vital senses: sight. Using a groundbreaking device that mirrors the human eye, the campaign highlighted both the marvel of innovation and the vital importance of protecting our sight.
To support this launch, we crafted an integrated experience built around a 3D model of the human eye, an immersive scrolljacking website and high-impact video assets to amplify this future-forward narrative that invited audiences to see the world in a new way. Our main challenge was to ensure that the artificial technology enhances, but does not surpass, the value of natural human vision.
Project Features
Videos
Images
Tools Used
Illustrator Illustrator
Premiere Pro Premiere Pro
Figma
Cinema 4D
Creative Teams
EDELMAN U.S. TEAM: Judy John - Global CCO, Erin Collet - SVP, Brand Health US
DESIGN LEAD U.S.: Michael Levy - Creative Director, Erin Ayalp - Associate Creative Director
0 likes · 5 views · Jun 5, 2026
Innovative health campaign showcasing the importance of eye wellness through immersive experiences.
