E-mail Automation with Gen AI

Description: Designed and implemented an automation project using GPTs to enhance operational efficiency in content production, specifically for personalized emails. The primary objective was to automate both internal and external communications, freeing up teams to focus on more strategic tasks.

Understanding Content Requirements: Collaborated with content and sales teams to define the key communication types, tone, and structure for automated emails and communication workflows.

Data Integration: Connected the automation system to existing data sources (spreadsheets) to extract customer details and generate dynamic content inputs for each email.

Developing AI-Powered Automation: Leveraged GPT models to generate personalized email templates based on predefined rules and datasets. Automated the creation of communication sequences, ensuring each message was tailored to the recipient's profile.

Implementing Safeguards and Testing: Integrated manual review steps to control the unpredictability of generative models. Conducted thorough testing and refinement cycles to ensure content quality and relevance before full deployment.

Deployment and Scaling: Successfully implemented the automation for commercial emails and customer interaction workflows, increasing the volume of communications without additional manual effort.

These automations have already shown a positive impact, freeing up teams to focus on more critical activities and significantly increasing the volume of personalized communications.