CLIENT CajeroPay is a fintech platform designed for freelancers and content creators in Latin America, offering instant payments in both local currencies and popular cryptocurrencies. NEED A new marketing site with strong branding, offering services in English, Spanish, and Portuguese to address the diverse LATAM market needs. The site highlights fast transactions, multi-currency flexibility, dedicated support, robust security, and optimized onboarding for both retail users and agencies. ROLE Principal Product Designer WORK UX Benchmarking Design System Marketing Site Design Onboarding Flow 🔗 Cajeropay.com

The branding and communication focused on clarity, modernity, trust, and a dynamic, personalized experience. To break away from traditional banking’s plain aesthetics while maintaining a clean and engaging look, we introduced 3D metallic shapes alongside flat images, creating a bold yet approachable visual identity.

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