Built with Lummi
Cajeropay
Hanseo Park
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Posted Mar 28, 2025
Fintech platform designed for freelancers and content creators in Latin America, offering instant payments in both local currencies and popular cryptocurrencies
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CAJEROPAY
CLIENT
CajeroPay is a fintech platform designed for freelancers and content creators in Latin America, offering instant payments in both local currencies and popular cryptocurrencies.
NEED
A new marketing site with strong branding, offering services in English, Spanish, and Portuguese to address the diverse LATAM market needs. The site highlights fast transactions, multi-currency flexibility, dedicated support, robust security, and optimized onboarding for both retail users and agencies.
ROLE
Principal Product Designer
WORK
UX Benchmarking
Design System
Marketing Site Design
Onboarding Flow
đź”— Cajeropay.com
BRANDING & DESIGN SYSTEM COHESION
The branding and communication focused on clarity, modernity, trust, and a dynamic, personalized experience. To break away from traditional banking’s plain aesthetics while maintaining a clean and engaging look, we introduced 3D metallic shapes alongside flat images, creating a bold yet approachable visual identity.
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