A Cricut arts and crafts business sold several digital products through its ecommerce site and needed a reliable way to deliver those products and continue communicating with customers after purchase.

The business also used email marketing for an ongoing newsletter and a bootcamp, so Kit needed to support both product-related automations and regular audience communication.

I built and managed multiple digital product funnels that connected purchases from the client’s ecommerce site with Kit.

Customers were placed into the appropriate Kit automations based on the product they purchased so they could receive the correct digital product delivery and follow-up communication.

I also supported the client’s ongoing newsletter and built the email communication needed for their bootcamp, allowing Kit to serve as the central email marketing platform across several areas of the business.

Kit became the hub for digital product delivery, automated follow-up, newsletter communication, and bootcamp emails.

Customers could purchase through the ecommerce site and move into the appropriate email experience without the client manually delivering products or managing each customer individually.