A personal services client who supports moms experiencing burnout wanted to turn an existing challenge into an automated lead-generation funnel.

The goal was to allow people to move from registration through the challenge and into the client's paid offers without requiring the client to manually manage each participant or send individual follow-up.

I updated the landing page copy in Leadpages, connected Leadpages to Mailchimp, and built the email automations that supported participants throughout the challenge.

At the end of the challenge, paid services were offered through payment gateways built in Leadpages and connected to Stripe.

Because gift options were available and certain purchase details needed to populate merge fields in Mailchimp, I also used Zapier to capture the required information and pass it between the systems so each contact received the appropriate communication.

The finished funnel ran from lead capture through the challenge and into the paid offer without requiring manual involvement from the client.

Leadpages, Mailchimp, Zapier, and Stripe worked together to manage registration, email communication, purchase information, and follow-up from beginning to end.