Analyzing the current design

UI/UX critique - Identification of the needed amelioration|

Applying new alternatives/modifications

Crafting the final design

People in need of calming atmosphere 

Navigation bar is too long

Items of the navigation not organised

The navigation bar is a highly important element in an e-commerce shop, it should be highlighted

→ The current navigation might cause frustration to the user. Navigation menus work best when they are short and simple.

Lack of harmony between the different sections

Some sections should be either incorporated or modified to highlight the meaning of each one. Example: Hear it from our customers" highlights the review of customers engaged in the journey while "our customer reviews" is about reviewing the product itself. → The difference needs to be highlighted

Shipping and Billing sections are duplicated in the FAQs list.

Better to use black instead of midnight green color in the navbar

Search bar is not highlighted

The box of the language switcher has 0 radius corners which is different from the website's style.

Lack of color rule → Good to set a 60-30-10 color rule

The use of dark green text on light green background makes it unclear

The use of attractive colors (pink and green) affects the visibility of the products → Better to keep design simple and minimalist to highlight the products and provide a good atmosphere to the targeted audience (people in need of relaxation)

Lack of spacing between the different blocs.

Calm coastal palette.