UX Case Study - Sharing Mercedes App

From an economic point of view, a car should be in use around the clock. Studies show that private cars are parked somewhere unused for an average of 23 hours a day.

Find a way to conveniently share your Mercedes with acquaintances, friends and family via the iOS and Android smartphone. The sharing economy concept aims to optimize the use and accessibility to resources (goods, services...) and decrease the cost at the same time.

It has been widely adopted in the area of transportation under the term shared mobility; this concept has been considered an important element of a sustainable transportation system.

I will be using the Double Diamond structure to :

Understand customers and their problems

Explore creative and innovative ways to solve their problems and delight them.

According to a recent surveys, the cost of vehicle ownership has risen in recent years, many individuals have begun to shift toward more-accessible, inexpensive, and hassle-free means of transportation, such as car-pooling, P2P carsharing, and vehicle rental, all of which are part of the MaaS ecosystem. The major factors driving the growth of the market are:

Low cost

Convenience of such mobility services

Growing concerns over greenhouse gas emissions

Growing adoption of car sharing services in developing countries

Countries all around the world are stepping up their efforts to create awareness on sustainable transportation systems.

Raising awareness of peer-to-peer carsharing services could also help build awareness, trust and reliability.

Provide insurance policies for vehicles while they are being shared, but a clearer legislation detailing who is liable for the damage accrued above the limits of these insurance policies and for maintenance-related costs, which occur while a vehicle is being shared, is needed. While linking Facebook and other social media profiles may increase credibility and trust within the sharing economy, this action also introduces privacy issues.

Following the pandemic Covid-19, people who pivoted to work remotely need to own a car has decreased, which increases their willingness to rent a car when they need it.

Young people prefer driving fancy cars.

People need nearby accessible cars for special trips.

People like sharing their good experiences with family and friends because sharing is caring.

People need to keep their cars in use while they are busy or not around to enhance its sustainability.

People hate the long process, deposit and requirements related to car renting.

People are not willing to rent a car when they need it only for a few hours.

Young people are not always able to afford to buy fancy cars.

Some solutions force age-based restrictions.

The existing solutions coverage is geographically limited.

People don't have total confidence in strangers to share their cars with them.