Social Media Development and Strategy for NAUTIS

Tania Bozheva, MBA

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Copywriter

Social Media Marketer

Social Media Strategist

HootSuite

About the Project:

The project was to develop and execute a comprehensive social media strategy for NAUTIS, a B2B maritime brand. The goal of the project was to increase brand visibility, drive audience engagement and generate qualified leads through strategic content and audience interaction.

Process:

Conducted an audit of existing social media accounts to identify gaps and opportunities.
Designed a content strategy aligned with the target audience and industry trends.
Created a posting schedule and utilized analytics to continuously optimize campaigns.

Deliverables:

A detailed social media strategy document.
12 months of content creation.
Regular performance reports with actionable recommendations.

Results:

Increased follower base by 30% over six months.
Achieved a 25% boost in engagement rates through targeted campaigns.
Generated a 20% increase in website traffic from social media referrals.

What the Client Said:

“Tania is an incredibly driven and reliable professional. She brings creativity, strategic thinking, and a results-oriented mindset to every project she tackles. Her ability to manage complex tasks, communicate effectively and deliver high-quality work has consistently impressed me. Tania has a unique talent for balancing creative vision with practical execution, making her an invaluable asset to the team.”
- Tije Vos, Commercial Director at VSTEP
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Posted Nov 22, 2024

Boosted NAUTIS' social media with a 12-month strategy, growing followers by 30%, engagement by 25% and website traffic by 20% through targeted campaigns.

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Copywriter

Social Media Marketer

Social Media Strategist

HootSuite

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