Email Marketing & SEO website by Tania Bozheva, MBA

Email Marketing & SEO website

Tania Bozheva, MBA

Email Marketer

Project Manager

SEO Writer

Ahrefs

MailChimp

WordPress

About the Project:

The project was to create and execute marketing campaigns for VSTEP’s NAUTIS maritime simulation solutions. The goal was to promote NAUTIS to key stakeholders, update the website, optimize the website for SEO and deliver compelling email campaigns to nurture leads.

Process:

Collaborated with internal teams and external agencies to define scope of work and ensure consistent messaging.

Developed and deployed email marketing campaigns targeted at B2B clients.

Researched and applied SEO best practices to improve website visibility and drive organic traffic.

Deliverables:

A new website up and running and optimized website copy.

A series of email campaigns tailored to different stages of the sales funnel.

SEO recommendations and analytics reports tracking campaign performance.

Results:

Increased email open rates by 17% within one year and click-through rates by 11%.

Open rate: 67.5% at VSTEP vs 33% in the industry

Open rate: 9.6% at VSTEP vs 5.6% in the industry

Boosted website organic traffic by 40% within three months.

Secured new leads for the sales team, contributing to a 10% increase in inquiries.

What the Client Said:

“Tania is an incredibly driven and reliable professional. She brings creativity, strategic thinking, and a results-oriented mindset to every project she tackles. Her ability to manage complex tasks, communicate effectively and deliver high-quality work has consistently impressed me. Tania has a unique talent for balancing creative vision with practical execution, making her an invaluable asset to the team.”

- Tije Vos, Commercial Director at VSTEP

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