Social Media Strategist | Beauty Brand Storyteller

I’m a results-driven Social Media Manager with a strong track record of elevating brand presence and engagement in the beauty space. At Naturaz, I led the content strategy—creating and editing daily product videos and tutorials that resonated with our audience and reflected real community needs. Over the past year, I’ve:

Grown TikTok followers by 421%

Increased Instagram engagement by 27.6%

Expanded overall brand reach by 85%

Drove a 400% increase in user-generated content

I specialize in building campaigns that blend creativity with data. From developing pitches and presenting them to the founder and VP of Marketing, to managing 50+ influencer relationships—every detail, from brief to FTC-compliant execution, is intentional and aligned with brand values. I also collaborate with external agencies and stay tapped into emerging beauty and social trends to ensure strategy stays ahead of the curve.

Whether you're a beauty brand looking to tell a stronger story online or in need of someone to drive results through authentic digital engagement—let's build something impactful together.