In my current role at Naturaz, a natural hair brand, I develop compelling content that aligns with the brand's values, emphasizing product benefits, tutorials, and testimonials to foster community engagement. I conceptualize and execute innovative social media campaigns designed to boost engagement and build brand heritage. My efforts include finding and cultivating influencer relationships to enhance gifting, collaborations, and user-generated content. Additionally, I monitor social media analytics on both Instagram and TikTok, providing regular reports to track key performance indicators and refine strategies as needed.