A pristine brand for the Leadster chatbot

Leadster is a chatbot tool used in websites to engage users into completing the tasks they were set to do. They are set to retire forms from their client's marketing processes and acquire more leads with a more efficient and personal approach.

Previously named Neurologic, Leadster was a name given to turn the brand more marketable and to make it clear that the company is all about generating leads. The visuals would have to support that statement, it had to feel fast, efficient, safe, modern.

The designed logo of Leadster tells a subtle story about each aspect of the product's function and goals. The user clicks to get information; the program is fed information about the user; the user gets information in return; The tones of blue convey a modern feel, and the visual representation of data is shown constantly with images of waves and movement.