Juju's Basics

Rebrand for Juju's Basics. This skincare brand isn't your average, neutral, minimalist brand. While the small company boasts 100% organic ingredients, fragrance-free products and simple formulas, that doesn't mean it has to be boring. Judith, the founder of Juju's Basics has a proclivity for the unusual and she wanted her business to express that. A true understanding of Judith and her essence was imperative for this brand redesign and from the first sketch, conventional ideas were left behind. With the brand heavily relying on typography, a custom type needed to be created to communicate the intimate creativity behind every part of Juju's Basics. This brand identity marries confidence and comfort - two things that Judith is all about.