Steady Dating

Marketing campaign for Steady. Marketing and advertising for dating apps tends to look the same. Steady wanted to grab people's attention without using slow-motion clips of couples on the beach.

A poster campaign to use in the cities where the exclusive dating app is available is the perfect way to reach the right audience and communicate the right message. A combination of photography, typography, and hand-lettered elements aims to shed light on a refreshing approach to dating in a digital age.

Steady wants people to know that genuine, intense, and modern connections are possible. Tasked with this objective, I combined compelling imagery to translate Steady's philosophy into a loud and clear voice that stands out on the streets and connects users with a solution to their problems.