Create a set of performance creatives (CGC/UGC creation) for the holiday season. For each holiday, I created four different variations of social ads to test out (Total: 12 creatives).

I was involved with three holiday campaigns testing a set of creatives for each event (Black Friday Cyber Monday [BFCM]), Christmas and New Year's. With each theme, I created a set of four different creatives.

Balancing a dynamic way to convey a story within a set amount of time for the social ads. Social ads are best shown in 30 seconds or less- all of the social ads are within 20 seconds. I also had the autonomy of choosing products from a curated list to promote. I picked products that felt most aligned to me as a consumer and as a creator to better convey my authentic thoughts around the product and its use case.

Karen has recently worked with us on our CGC brief with Amazon Prime Canada. Karen approached the brief with attentiveness, passion and care, with a strong attention to detail. She has a real natural ability to curate CGC content that has story-telling and authenticity at its core, which makes it really engaging to watch. Trust me. You're in safe hands with Karen!