Content Creation Portfolio
Karen Le
Overview 🔎
This case study showcases my diverse content creation experience spanning various industries. Challenges I faced included engaging different brand personas. To overcome this, I offer extensive research and conduct a brand analysis before producing the creatives. I also offer a Tester Package to test creative variations which allows organizations to A/B Test how content performs.
Project Details 🤝
I have created content for clients in the food, travel, health, lifestyle, beauty, tech & SaaS. The challenge was to engage diverse audiences effectively. Solution: 'Tester Package' where creative variations such as Hooks, Body & CTA's could be tested.
Results ✨
The 'Tester Package' allowed me to create unique and effective content for different brand personas across various industries resulting in increased engagement rates and conversions.
Conclusion 💥
My portfolio demonstrates my creative approach toward creating compelling marketing campaigns that resonate with target audiences to drive results.
Check out my portfolio here:
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Posted Jan 12, 2023
Created UGC for 75+ brands, driving results across paid and organic social through authentic, high-performing content.
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