Karen Le
This case study showcases my diverse content creation experience spanning various industries. Challenges I faced included engaging different brand personas. To overcome this, I offer extensive research and conduct a brand analysis before producing the creatives. I also offer a Tester Package to test creative variations which allows organizations to A/B Test how content performs.
I have created content for clients in the food, travel, health, lifestyle, beauty, tech & SaaS. The challenge was to engage diverse audiences effectively. Solution: 'Tester Package' where creative variations such as Hooks, Body & CTA's could be tested.
The 'Tester Package' allowed me to create unique and effective content for different brand personas across various industries resulting in increased engagement rates and conversions.
My portfolio demonstrates my creative approach toward creating compelling marketing campaigns that resonate with target audiences to drive results.