Case Study: Social Ads for Educational Courses

The goal of this project was to create 3 social media ads, each with a variant built for a social feed and a variant built for social story. The client wanted to test which ad type works best. The ads were targeted at parents/guardians and children, promoting educational courses.

- Ad 1: 3rd Grade - Ad 2: 6th to 8th grade - Ad 3: General Course Ad. Challenges faced during the project included finding a way to speak to both guardians/parents and children on signing up for educational courses. To overcome this challenge, I created ads with visual elements that appealed to both groups while using messaging that spoke directly to the needs of each group. Additionally, working with multiple image files from the client required careful organization and attention to detail in order to ensure that each ad accurately represented the brand.

I delivered six ads (three variants - one social feed ad and one story ad) as requested by the client. Overall, they were satisfied with my work and had the opportunity to test out different ad variations to see how each ad was performing.

This project was an opportunity for me to showcase my skills in creating effective social media ads while catering messaging towards two distinct groups - parents/guardians and children. By delivering six high-quality ads that met all of the client's specifications, I was able to successfully meet their needs.