Embarking on a journey to craft a unique social media presence, I’ve designed a suite of Instagram mockups that encapsulate the essence of a bold, creative, and disruptive brand.

Drawing inspiration from the freedom of the ocean and the adventurous spirit of a coastal cowgirl, each piece of content—from behind-the-scenes glimpses to comprehensive content strategies—invites followers into a world where adventure meets strategy.

This project is not just a showcase of services but a narrative of brand identity that’s as grounded as it is unbound 🌊🤠

Inspiring and distilling confidence with visionaries, dreamers, leaders, and brands (both startups and legacy brands)

Connection, community & confidence

Coast, waves

Coastal cowgirl aesthetic

I started to brainstorm words that would embody the brand's values.

These words came to mind: Freedom, adventure, grounded, disruptive, creative, playful, discovery, confidence and nostalgia.

I began by researching my target audience and competitors to help me better identify market trends and what would appeal to my audience.

With the mood board as a guide, I started to design my social media mockups, ensuring that each post aligns with the brand identity. My goal is to convey cohesiveness and tell a story that embodies the brand's mission and inspirations. By using Kittl, my design process accelerated through discovering different design elements and styles to create my mockups. I found the template below, which kickstarted and inspired my design mockups.