Instagram Social Content Design | Kittl 🌊🌾
Karen Le
The What
Embarking on a journey to craft a unique social media presence, I’ve designed a suite of Instagram mockups that encapsulate the essence of a bold, creative, and disruptive brand.
Drawing inspiration from the freedom of the ocean and the adventurous spirit of a coastal cowgirl, each piece of content—from behind-the-scenes glimpses to comprehensive content strategies—invites followers into a world where adventure meets strategy.
This project is not just a showcase of services but a narrative of brand identity that’s as grounded as it is unbound 🌊🤠
Brand Vision
Inspiring and distilling confidence with visionaries, dreamers, leaders, and brands (both startups and legacy brands)
Inspiration
- Connection, community & confidence
- Coast, waves
- Coastal cowgirl aesthetic
Brand Values
I started to brainstorm words that would embody the brand's values.
These words came to mind: Freedom, adventure, grounded, disruptive, creative, playful, discovery, confidence and nostalgia.
The How
Research and Discovery
I began by researching my target audience and competitors to help me better identify market trends and what would appeal to my audience.
Brand Mood Board
Design Execution
With the mood board as a guide, I started to design my social media mockups, ensuring that each post aligns with the brand identity. My goal is to convey cohesiveness and tell a story that embodies the brand's mission and inspirations. By using Kittl, my design process accelerated through discovering different design elements and styles to create my mockups. I found the template below, which kickstarted and inspired my design mockups.
Results:
