Pinnacle Elements Inc.
Jessalyn Bondoc
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
From the very beginning, Jessalyn was very professional. Her presentation of options was also excellent–easy to understand and she was able to show all the options clearly.
Allan A.
Founder of Pinnacle Elements Inc.
Pinnacle Elements Inc.
Pinnacle Elements Inc. is a chemical wholesale distributor company based in Toronto, ON.
Objective: Design a clean, minimal logo and develop a comprehensive brand guideline that reflects Pinnacle Elements’ professionalism, reliability, and expertise in the chemical distribution industry.
Challenges: Initially, the client was presented with symbolic logos that incorporated abstract and chemical-related imagery. However, the final direction moved toward a lettermark logo for a simpler and more sophisticated brand identity.
Design Approach:
Logo Style: Minimalist lettermark logo, focusing on the company’s initials to convey simplicity and trustworthiness.
Color Palette: Neutral tones such as blues, grays, and white to reflect professionalism, stability, and clarity.
Fonts: Clean, modern sans-serif fonts to communicate the company’s straightforward approach and industry expertise.
Symbolism: Reduced to a focus on typography, ensuring the logo remains timeless and versatile.
Deliverables:
Logo Designs: Multiple variations of a lettermark logo to explore options for simplicity and effectiveness.
Brand Guideline: A detailed document covering logo usage, color schemes, typography, and application rules for consistent branding across all platforms.
Outcome:
A professional, minimalistic lettermark logo and brand guideline that aligns with Pinnacle Elements’ values of reliability and clarity, positioning the brand strongly within the chemical distribution industry.
Gallery
Logo Design
Office Stationery Mockups
Apparel Mockups
Working with Jessalyn was pleasant. She made it really easy for me to decide from the logos she worked on, based on the information I provided her with. [...] Overall, I was very happy with the whole process from the assessment, to receiving some sample logos, to selecting from the final options. I definitely will ask her to work on any future logos or to update our logos–based on where we are–as a company.
Allan A.
Founder of Pinnacle Elements Inc.
