Client: Matcha Moments – a health-focused brand offering vegan, sugar-free, and gluten-free matcha drinks.

Mission: Matcha Moments is the newest addition to the health drinks market and is here to bring you healthy and vitamin-packed drinks in an *actually* delicious way! Matcha Moments creates the very best bottled and canned matcha drinks that are always vegan, sugar-free and gluten-free and will make your whole body shine!

Objective: Design a fresh, modern logo that reflects the brand’s focus on vibrant health, deliciousness, and premium, natural ingredients. The logo should resonate with health-conscious consumers and convey energy, refreshment, and quality.

Style: Minimalistic, clean, and contemporary with organic elements.

Color Palette: Greens and oranges to represent health, organic, premium quality. and refreshment.

Fonts: Clean, modern sans-serif typeface, emphasizing clarity and freshness.

Symbolism: Incorporating matcha leaves, swirls, or circular shapes to evoke harmony, energy, and flow.