Social Media Strategy: Changing Paces

Trish Robichaud is a Work/Life Balance Coach, Accessibility Compliance Expert & Motivational Speaker. She is also the owner and founder of Changing Paces, Ontario’s top AODA accessibility training and disability awareness firm helping businesses increase profits by hiring people with disabilities. Changing Paces provides accessible customer service training, airline disability services training and how to make employment accessible training.

During my time at Changing Paces, from 2022 to 2023, I started as a social media intern and later took on the role of part-time Social Media Manager and Consultant. In this capacity, I assumed the responsibility of managing both Changing Paces and Trish Robichaud's LinkedIn profiles. My multifaceted role encompassed content creation, publication, engagement, and the strategic growth of these essential social accounts.

Development of a robust social media strategy, which significantly expanded our professional network by connecting with industry leaders.

Innovative research and the generation of impactful hashtags – resulted in heightened engagement and reach.

A track record of generating new leads and fostering audience growth.

Elevated LinkedIn impressions through the creation of compelling content ideas and engaging topics of discussion.

Active involvement in the organization of successful virtual events that promoted our brand.

A pivotal role in enhancing the brand's online presence, including the creation and design of over 60 social media posts tailored for LinkedIn.