Coffee Cats

Logo-Design for a Coffee Shop named "Coffee Cats" as an assignment for the OFG (Online Schule für Gestaltung).

After I had visualized what kind of customers my client expects from every day in his café, I gradually developed a feeling for the philosophy, the image and the message that „Coffee Cats“ wants to communicate to the outside world. For the colors, I turned to several color palettes that listed their occurrence in each industry, the psychological side effects, and the associations associated with each color.