Travel Agency Blog & Website Content – Trailblazers Travels
Goodness Oluwadarasimi
UX Writer
Copywriter
Blog Writer
Notion
SEMrush
Wix
Trailblazers Travels
A bespoke travel agency catering to personalized travel experiences for individuals, families, and corporate retreats.
Project overview
The agency’s website needed dynamic, SEO-optimized content that would inspire travelers and drive booking inquiries. The project involved revamping the homepage, creating detailed service pages, and developing an engaging blog strategy to position the agency as a trusted travel partner.
Project goals
1. Increase website traffic through targeted SEO strategies.
2. Inspire trust and build credibility with authentic customer stories and testimonials.
3. Boost booking inquiries with clear CTAs and persuasive service descriptions.
My Process
1. Research and Audience Insights
Studied the agency’s target demographics, focusing on young professionals seeking exotic destinations and families preferring convenient travel packages.
Researched keywords and trending topics in travel, identifying content gaps in competitor blogs.
2. Website Copywriting
Headline: “Uncover Your Next Adventure – Personalized Journeys Tailored to You.”
Subhead: “From hidden gems to iconic landmarks, let us craft a seamless experience you'll never forget.”
Service Page Copy for Family Getaways:
"Memories that last a lifetime start here. Our family-friendly packages are crafted with comfort, safety, and unforgettable adventures in mind. From all-inclusive resorts to custom itineraries, we handle every detail so you can focus on the fun."
Testimonials Section Copy:
“Trailblazers Travels took care of everything – all we had to do was enjoy! We can’t wait to book our next journey with them.” – Happy Client, Europe Tour Dec. 2024
3. Blog content Development
Developed SEO-optimized blog posts:
“5 Hidden Gems You Need to Visit in Asia” – Focused on lesser-known destinations with breathtaking views.
“Travel Smart: Packing Hacks for Your Next Getaway” – Offered actionable advice with a conversational tone.
Included internal links to service pages and CTAs at strategic points, such as:
"Want to explore these hidden gems? Check out our customizable packages here."
Challenges and Solutions
Challenge: Low engagement on previous blog content.
Solution: Shifted to storytelling and practical advice to connect emotionally with readers and encourage shares.
Achievements
Increased website traffic by 70% within six months.
Boosted booking inquiries by 45% through clear, action-driven CTAs.
Improved user engagement with a 35% increase in session duration by integrating interactive elements and compelling visuals.
