Zillow Property Intelligence System for Real Estate Agencies
Kenyon Sinclair
Zillow Property Intelligence System for Real Estate Agencies
Project Overview
Automated data extraction and CRM system built with n8n that transforms how real estate agencies identify and engage with potential property sellers by monitoring Zillow listings in real-time.
The Challenge
Real estate agencies need to identify motivated sellers and reach out at the optimal time. Manually tracking properties on Zillow, monitoring how long they've been listed, and organizing contact information is time-consuming and inefficient. Agents miss opportunities because they can't track market movement at scale.
The Solution
Built a comprehensive n8n workflow automation that:
Scrapes Zillow listings automatically on a scheduled basis (daily/weekly)
Extracts key property data including:
Property address and details
Listing price and price history
Days on market (DOM)
Property owner information
Contact details when available
Listing status and updates
Property features and descriptions
Listing agent information
Builds a centralized database that tracks:
When properties first appeared on Zillow
How long they've been listed
Price changes over time
Properties that have been relisted
Enables targeted outreach by:
Flagging properties that have been on market for 30, 60, or 90+ days
Identifying price reductions (potential motivated sellers)
Organizing contact information for easy follow-up
Creating automated alerts for high-priority leads
Technical Implementation
Tools Used:
n8n for workflow automation
HTTP Request nodes for Zillow data extraction
Database integration (PostgreSQL/Airtable/Google Sheets)
Schedule triggers for automated monitoring
Data transformation and enrichment nodes
Email/Slack notifications for new opportunities
Workflow Features:
Scheduled scraping of target ZIP codes or neighborhoods
Data parsing and normalization
Duplicate detection and historical tracking
Lead scoring based on days on market and price changes
Automated enrichment with additional property data
CRM integration for seamless agent workflow
Results & Impact
Time Saved: Eliminated 15+ hours/week of manual property research
Lead Quality: Automated identification of motivated sellers based on listing duration
Response Time: Reduced time-to-contact from days to hours with real-time alerts
Data Insights: Historical tracking reveals market trends and optimal outreach timing
Scalability: Monitor hundreds of properties across multiple markets simultaneously
Use Cases
Perfect for:
Real estate agencies looking to scale their prospecting
Investor teams tracking market opportunities
Agents specializing in expired/stale listings
Teams wanting data-driven outreach strategies
Deliverables
Custom n8n workflow tailored to target markets
Automated database with historical tracking
Documentation and training materials
Ongoing support and optimization
This automation respects Zillow's terms of service and implements appropriate rate limiting and ethical data collection practices.
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Posted Oct 7, 2025
Automated Zillow data extraction and CRM system for real estate agencies using n8n.
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Timeline
Oct 1, 2025 - Oct 6, 2025
Clients
Private company
