Full Astrology Website Creation

Serge Herasymchuk

Natali Byalskiy - Full Astrology Website Creation

Project overview
Natalia came to us with only her Instagram presence and a desire to expand her astropsychology practice into a fully functioning online business. Our task was to create not just a beautiful and functional website, but a whole digital ecosystem that reflects her unique energy, services, and values. From strategy and visual concept to full Kajabi setup and automation, we brought her vision to life.

Phase 1: Strategy & Visual Identity

The Challenge
Natalia’s request was clear - she didn’t want the typical astrology clichés. No zodiac wheels, no glowing stars, no deep purple galaxies. The real challenge? To translate the essence of astrology into a visual experience that feels elevated, elegant, and emotionally resonant, without falling into the trap of the expected. She envisioned something soft, feminine, and meaningful - a space that breathes lightness and aligns with her energy.
🚀Our Approach
We reimagined the astrological aesthetic as something spacious and serene. Instead of stars and constellations, we used soft clouds, floating elements, and a weightless layout to give the feeling of expansion and presence. The palette was built around light pinks, creamy whites, and refined golden accents, reflecting a sense of divine femininity and subtle magic. Typography and spacing were chosen to create softness and grace, allowing the visuals to feel almost like a breath - calm, elegant, and quietly powerful.
Inspiration Canva Board
Inspiration Canva Board

Phase 2: Website Design & Copywriting & Development

The Challenge
Natalia came to us with only an Instagram presence - no website, no landing pages, no written content outside of captions. The challenge was to build everything from scratch while staying true to her voice, her values, and her visual universe.
We needed to create a digital space that not only looked beautiful but also converted, with carefully designed pages, compelling copy, and a seamless user experience.
🚀Our Approach
We began by outlining the core structure: home page, service pages, checkout flows, and key conversion points. Each screen was intentionally built inside Kajabi, keeping the tech clean and future campaigns easy to manage.
Visually, we stayed within her chosen aesthetic, refining and translating her ideas into an interactive, emotionally engaging website.
Copywise, we stepped in as both strategists and co-writers. Natalia shared her vision and key messages - we translated them into empathetic, elegant storytelling that speaks directly to her audience’s needs. She reviewed and approved every line. We also included micro-animations, hover effects, and soft scroll motion to create that "floating" experience, making the site feel alive and subtly magical.
About Page Main Screen (Desktop & Mobile)
About Page Main Screen (Desktop & Mobile)

Phase 3: Lead Magnets & Email Automation

The Challenge
Natalia had no existing system to capture and nurture leads outside of Instagram. She needed a scalable foundation that would allow her to share valuable content, build trust, and eventually convert her followers into paying clients - all while preparing for future growth.
🚀Our Approach
We created a full lead generation and email nurturing ecosystem that Natalia could easily manage and expand:
Designed 3 separate lead magnet pages - each featuring a branded layout with her visuals, a short description, and an opt-in form.
Created 3 automated email sequences, each with thoughtful copy and pacing to match the lead magnet topic and tone.
Set up thank-you pages for each lead magnet to confirm opt-in and gently guide users into the next step.
Added smart tagging - every subscriber was automatically tagged with “newsletter” at the end of the email sequence, seamlessly moving them into her ongoing newsletter flow.
Provided a simple workflow Natalia can now use to duplicate and launch future lead magnets on her own - including page setup, email automation, tagging, and follow-up.
This phase gave Natalia a clear and beautiful entry point into her world while automating the nurturing process behind the scenes.
Lead magnet page design
Lead magnet page design

Final Overview: A Soft Yet Strategic Transformation

Natalia came to us with only her Instagram presence and a minimalistic, non-functional website. Her brand had potential, but lacked the structure, storytelling, and sales strategy to turn her energy into a full client experience.
Through our collaboration, we built a complete online ecosystem that reflects her unique essence - soft, celestial, and feminine - while giving her the tools to grow and sell sustainably.
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Posted Apr 18, 2025

Developed a full digital ecosystem on Kajabi, including a custom visual concept, website design, email automations, and lead magnet funnels.

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Timeline

Jul 15, 2024 - Sep 12, 2025

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