Home Service Takeoff is a new initiative by Cheryl Lanahan, founder of PlumbBooks, aiming to support early-stage home service providers with resources, training, and community. When Cheryl approached us, she had a strong vision but no digital presence. We came in to bring that vision to life with a fully custom Kajabi build - starting from branding and website design, to course creation and community setup.

We started with a complete audit of Cheryl’s original website - ✅ The basic structure was there, but… the design felt outdated ✅ No strong brand identity - no set colors, no fonts, no visual system ✅ The user journey was unclear and the pages felt disconnected

1. Strategic Redesign We crafted a fresh visual identity from scratch: – A calm, feminine color palette – Clean, modern typography – Layouts built to convert and guide users

2. Full Website Rebuild on Kajabi Using the new visuals, we rebuilt the entire site directly on Kajabi. This included: – Core pages: Home, About, Course pages, Community – Lead magnet & thank-you pages – Checkout flows and legal pages – Mobile-optimized structure throughout

This phase set the tone for the rest of the project - finally giving Cheryl a brand-aligned, scalable platform ready for growth.

From a scattered, underwhelming site → to a cohesive, polished Kajabi experience that reflects the heart of Cheryl’s brand.

Once the website foundation was in place, we moved on to building Cheryl’s core digital products - her courses.

From Vision to Structure Cheryl had an outline and a big vision - but no course set up yet. We helped transform her ideas into a full, strategic course structure: – Clear module and lesson breakdowns – Logical progression for easy navigation – Added supportive resources and checklists

Everything was reviewed and approved by Cheryl before moving into the platform.

Built 100% on Kajabi We brought the full course experience to life inside Kajabi: – Uploaded and organized all lessons – Customized the course design to match her new branding – Set up automation for enrollments, access levels, and student journeys – Created offers, pricing tiers, and thank-you flows

All tech and design were handled - so Cheryl could focus on teaching.

Cheryl’s course now runs on autopilot - with a professional, on-brand student journey from signup to success.

With the courses ready, it was time to build a space for deeper connection and long-term engagement - Cheryl’s online community.

Strategy + Structure Our goal was to go beyond a typical community. We helped Cheryl shape a space that fosters support, learning, and shared growth: – Defined community purpose and experience – Mapped out key features: circles, meetups, and challenges – Planned onboarding and content rhythm for long-term engagement

Branded Experience on Kajabi We designed and built the community inside Kajabi - from scratch and in full alignment with her new brand: – Customized layout and visuals – Created themed Circles for focused conversations – Added upcoming meetups and launch challenge ideas – Connected Access with offers and automation

Even though the community is currently on waitlist mode, it’s fully set up and ready for launch.

🚀 Launch-Ready Tools We also created a compelling sales page and waitlist experience for the upcoming launch - giving Cheryl full control to build excitement and onboard members smoothly.

Cheryl now has a powerful, pre-built community space designed to scale - and fully integrated with her digital ecosystem.

By the end of this project, we successfully transformed Cheryl's digital presence from a basic and outdated website into a cohesive, fully branded Kajabi ecosystem. The project included a complete website redesign, course development, and community creation - all tailored to Cheryl’s business needs. The website is now modern, visually appealing, and user-friendly, with strategically designed pages, automated systems, and seamless integration. The entire setup positions Cheryl’s business for growth, offering the tools to scale effortlessly while providing a smooth user experience for her audience.