Dandy is the only end-to-end lab solution that works seamlessly with your practice, providing you with the tools, technology, and support you need.

Emails were designed to share blog content and basic educational points about the product. Signature illustrations were used as well as evergreen dental imagery. Call to actions and copy were intended to inform yet stay playful.

Every new customer recieves a setup kit that has a branded sticker sheet inside. These stickers can be placed on Dandy equipment or cart to add another fun branding element. Web banners shown below were used on pre-programmed Dandy Digest emails and campaign pages.

Dandy’s social pages mostly showcased various events and tradeshow sessions that customers could attend. We also featured our quarterly digital summits and other evergreen content.

Dandy would attend multiple tradeshows and summits a year to continue educating users about the prodcut. At these events, we would have a large booth with branded banners, tables, and print materials.

One tradeshow we attended allowed us to have our own branded specialty coffee station. A copywriter and I teamed up to think of this cheeky copy that would give dentists a good laugh. Pictured below is one of the tablecloth designs we used in the booth.