Modular SaaS Application - Web & Mobile

Leading a team to build a modular SaaS application

About: A platform that targets large cleaning services companies in Europe and beyond.

Responsibilities: As the Design Team Lead for SoniQ IQ, I directed a team of 8 designers, overseeing the design approach across desktop and native mobile platforms, task allocation, open and collaborative working sessions and iterative feedback.

Design Process: The team began with user interviews, shadowing and surveys to understand user needs. I steered the team in helping to understand the platform UX, establish the design system and ensured consistency across platforms.

Applied Methods: Our focus was user-centered design, creating personas for all platform users. We emphasised responsive design for desktop and device-specific design for mobile apps which were tailored to particular personas in our target market companies. Continuous feedback was captured and recorded about application usage.

Challenges: Growing, motivating and coordinating a team of 8, stakeholder management, ensuring design consistency in an evolving platform, and balancing modular flexibility with interface simplicity were the main challenges.

Outcomes: We delivered first and MVP and then a released SaaS application offering a unified experience across platforms.