Soft Creative Brief

Kick off every project on the right foot. The Soft Creative Brief template makes it easy for clients to share their vision, goals, and style - no intimidating agency forms, no endless back-and-forth. Perfect for designers, devs, and anyone who wants to start every project with clarity and good vibes.

Build a modern, minimal client onboarding tool with:

Friendly welcome screen

Multi-step form: name, email, project name, goals, what success looks like, inspiration upload, brand vibe (pick or type 3 words), must-haves, no-gos, timeline, budget, contact preferences, extra notes

Progress bar at the top

All fields styled with soft, rounded inputs and conversational copy

Drag & drop uploads for inspiration/moodboards

Big “Send brief” button with a warm confirmation message

Clean, mobile-friendly layout with plenty of breathing room and light illustrations/icons

• Conversational onboarding: Every question is phrased like a real conversation - not an interrogation.

• Easy step-by-step flow: Progress bar keeps things light and focused.

• Brand vibe picker: “Describe your brand in 3 words” - clients can type or pick from suggestions.

• Inspiration upload: Drag & drop or click to add images, screenshots, or links.

• Must-haves & No-gos: Quick inputs for deal-breakers or essentials.

• Timeline & budget: Optional, but easy to add for full transparency.

• Preferred communication: Clients choose their favorite way to keep in touch.

• Polished finish: Friendly success message, instant confirmation - everyone feels ready to start.

• Zero stress: Minimal, whitespace-rich design puts clients at ease.

• Mobile-ready: All fields stack neatly, with touch-friendly controls.

• Little touches: Animated checkmarks, subtle hover states, and playful microcopy keep things human.

• Totally customizable: Change the steps, colors, or microcopy for any workflow.

Use a friendly font (Inter, Geist), big headings, and playful microcopy.

Add space and round all corners.

Make sure it matches your number of steps.

Use soft colors and test on mobile.

Add a “+” icon, clear text, and show file previews or names after upload.

Stack everything vertically and make buttons/input fields full width with extra padding.

Check required fields and show errors clearly.

Add a success message after submitting.

Use autosave on each step if possible.

Warn before leaving an unfinished form.

Adjust font sizes, use template colors, and increase whitespace.

Connect labels to inputs, check color contrast, and ensure keyboard navigation.

Duplicate the template and edit your own copy.

Consult builder docs for customizing steps.

Simplify steps, add clear examples, and keep the flow short and friendly.