Gaining credibility with consistent visual identity

A student-led think tank was struggling to secure partnerships due to its inconsistent online presence. Without a clear visual identity, its website and social media appeared disorganized, diminishing the impact of its hard-earned geopolitical research. That’s when I stepped in. I developed a cohesive visual identity that aligned with their mission and designed a strategic social media plan, complete with templates and posting schedules, to enhance their outreach. The result? A polished, professional image that boosted their credibility and helped them attract valuable collaborations. This is how the think tank's Instagram timeline looked after the makeover.