Motah Branding: Revolutionizing Cab Hailing

Project Overview

Motah is a new cab hailing brand that approached me to create their brand identity from scratch. The project encompassed designing a distinctive logo, crafting a comprehensive brand guide, and developing various brand materials to establish a strong and recognizable brand presence in the competitive transportation industry.

The Problem

With a saturated market dominated by established players, Motah faced the challenge of standing out and capturing market share. The lack of a strong brand identity and cohesive visual identity hindered their ability to differentiate themselves and attract customers.

Solution

Discovery and Research:

• Conducted market research to understand industry trends and consumer preferences.
• Defined Motah's brand values, target audience, and competitive positioning.

Brand Strategy:

• Developed a brand strategy focusing on Motah's commitment to convenience, reliability, and innovation.
• Outlined the brand's voice, personality, and key messaging to resonate with their target audience.

Concept Development:

• Created several logo concepts that embodied Motah's brand values and conveyed a sense of modernity and trustworthiness.
• Explored color palettes and typography to establish a cohesive visual identity that would set Motah apart from competitors.

Design Execution:

• Refined the chosen logo concept to create a sleek, memorable design that symbolized speed and efficiency.
• Developed a comprehensive brand guide detailing logo usage, color schemes, typography, and brand applications to ensure consistent brand representation.

Brand Collateral:

• Designed a range of brand collateral including business cards, stationery, and marketing materials to support Motah's brand identity across various touchpoints.















Logo Concept

Logo icon is a rides tyre in motion. Using basic simple shapes the logo is modern and recognisable as it shows a tyre of a ride in motion representing efficiency and reliability.













Result

• Motah successfully launched with a strong brand identity that resonates with their target audience, positioning them as a modern and reliable cab hailing service.
• The cohesive brand identity and brand guide have enabled Motah to maintain consistent brand communication and representation, establishing a strong foundation for future growth and success.