Motah Branding: Revolutionizing Cab Hailing

Motah is a new cab hailing brand that approached me to create their brand identity from scratch. The project encompassed designing a distinctive logo, crafting a comprehensive brand guide, and developing various brand materials to establish a strong and recognizable brand presence in the competitive transportation industry.

With a saturated market dominated by established players, Motah faced the challenge of standing out and capturing market share. The lack of a strong brand identity and cohesive visual identity hindered their ability to differentiate themselves and attract customers.

Conducted market research to understand industry trends and consumer preferences.

Defined Motah's brand values, target audience, and competitive positioning.

Developed a brand strategy focusing on Motah's commitment to convenience, reliability, and innovation.

Outlined the brand's voice, personality, and key messaging to resonate with their target audience.

Created several logo concepts that embodied Motah's brand values and conveyed a sense of modernity and trustworthiness.

Explored color palettes and typography to establish a cohesive visual identity that would set Motah apart from competitors.

Refined the chosen logo concept to create a sleek, memorable design that symbolized speed and efficiency.

Developed a comprehensive brand guide detailing logo usage, color schemes, typography, and brand applications to ensure consistent brand representation.

Designed a range of brand collateral including business cards, stationery, and marketing materials to support Motah's brand identity across various touchpoints.

Logo icon is a rides tyre in motion. Using basic simple shapes the logo is modern and recognisable as it shows a tyre of a ride in motion representing efficiency and reliability.

Motah successfully launched with a strong brand identity that resonates with their target audience, positioning them as a modern and reliable cab hailing service.

The cohesive brand identity and brand guide have enabled Motah to maintain consistent brand communication and representation, establishing a strong foundation for future growth and success.