Bona Expo Mother Nature Africa campaign
Nwachukwu Patrick
The Problem
BONA EXPO, a beauty exposition for beauty care owners, is themed "Mother Nature Africa." The challenge lies in creating visuals that effectively communicate this theme while appealing to the target audience of beauty care professionals. The visuals need to capture the essence of African beauty and nature, showcasing the rich diversity and unique elements of the continent.
The Solution
To bring the concept to life, the visuals for BONA EXPO will feature a color palette inspired by the earthy tones and vibrant hues of Africa. Graphics will incorporate elements such as African wildlife, traditional patterns, and botanical motifs to reflect the theme of "Mother Nature Africa." Additionally, typography will be used to convey a sense of elegance and sophistication, reflecting the professional nature of the event. Overall, the solution aims to create visually appealing and culturally relevant graphics that resonate with the target audience and effectively communicate the theme of the event.
