Awaken with Kathy Katts: Kajabi Platform Launch

Kathy discovered me through my Kajabi Expert profile while searching for someone who could bring her entire brand to life — not just design a few pages. She was launching Awaken with Kathy Katts, a spiritual coaching platform that needed a strong, cohesive online presence: something that felt soulful, high-end, and technically flawless.

She’d been piecing things together on her own but was ready for a professional who could take over the entire Kajabi experience — from backend setup and automations to front-end design and sales pages.

After our first call, she said she finally felt like she could breathe again knowing her tech, design, and marketing were all in expert hands.

Kathy’s vision was clear: she wanted a website and online platform that reflected her brand’s energy and authenticity — while also converting browsers into clients.

Before we started, her Kajabi setup was fragmented. The backend needed structure, the design lacked consistency, and the sales pages didn’t yet tell a clear story. She needed someone who could merge strategy, storytelling, and systems into one seamless platform.

Her goal was to build something timeless — a digital home that truly embodied her work and made it easy for clients to take the next step.

We mapped out a two-month transformation, broken into clear stages that covered strategy, design, tech, and coaching.

Brand & Strategy Alignment We began with two 1:1 coaching calls to clarify her offers, target audience, and messaging. These sessions gave us the foundation for copy, page flow, and client journey design.

Complete Kajabi Backend Setup I built the entire Kajabi infrastructure from the ground up — automations, email sequences, checkout integrations, funnels, tagging systems, and course portals. Every workflow was designed for simplicity and scalability.

Website & Sales Page Design I designed her full website plus three high-converting sales pages, each created to align with Kathy’s unique energy and audience. The layouts blend intuitive flow with emotional storytelling, leading visitors effortlessly from curiosity to conversion.

Technical Optimisation & Testing Every page was mobile-optimised, SEO-ready, and fully connected to her email marketing and payment systems. The result: a site that looks stunning and performs flawlessly behind the scenes.

Working with Kathy was a truly collaborative process. We kept communication open and efficient, refining her brand message and visual direction together. She loved that I could guide her through both the creative and technical decisions — ensuring her brand not only looked aligned but felt aligned.

By the second coaching call, everything clicked. She had clarity on her customer journey, confidence in her message, and excitement seeing her brand finally come alive online.

After two months, Kathy launched with a professional, fully integrated Kajabi site that:

Feels authentic, intuitive, and high-end — perfectly aligned with her brand’s mission.

Guides visitors seamlessly through her offers and funnels.

Includes three beautifully written and designed sales pages optimised for conversion.

Runs smoothly on a solid Kajabi backend — from automations to analytics.

Her new online home now reflects exactly who she is: grounded, inspiring, and professional. And with her backend systems in place, she can focus on her coaching and community, knowing her Kajabi platform is built to grow with her.

Kathy didn’t just need a designer — she needed a Kajabi partner who could understand her business at every level. She wanted someone to bridge the gap between soulful brand expression and solid technical execution.

By combining Kajabi strategy, conversion design, and messaging clarity, I helped her turn her vision into a fully functioning business hub — one that supports her every day, behind the scenes.