Learning Product Designer Positioning & Portfolio

Turning teaching experience, earlier projects, and professional interests into a focused direction in learning product design.

Maryia wanted to move beyond school teaching. She associated working in tech with programming, which did not interest her, and had little clarity about the alternatives.

We started with what she enjoyed: English, leading people, planning, analysis, and communication. I explored the work behind those interests-what she created, how she organised experiences, and which parts she wanted to do more of.

Our conversations led us toward Learning Product Designer, with a focus on EdTech Strategy & Gamification.

This direction connected her interests with experience she could already discuss and demonstrate. It also gave us a practical basis for deciding which projects belonged in her portfolio and what she needed to develop next.

I reviewed projects from her teaching and university years, looking for work that could support the new positioning. For older projects, I searched online news coverage and public references for supporting material.

I then helped translate the selected work into case studies: the problem, the people involved, the decisions she made, and the experience she created. The educational context remained part of each story, with its relevance explained for an audience outside schools.

Alongside existing work, I created targeted assignments for Maryia to complete. These gave her opportunities to demonstrate skills relevant to the chosen direction and broaden the portfolio beyond classroom projects.

My work included case selection, structure, copy, visual presentation, and video. For selected projects, I also created interactive demonstrations that visitors could try.

The positioning and portfolio came together across her website and Contra profile, supported by a consistent editorial presentation.

The result is a professional foundation for her transition: a defined direction, a curated body of work, and clearer explanations of what she can contribute. The portfolio continues to develop as she completes new projects.

Positioning discovery, experience review, evidence research, portfolio strategy, project briefs and guidance, case study development, visual storytelling, website presentation, and interactive components.

Subject-matter expertise, original educational projects, and completion of the new portfolio assignments. Project-specific contributions are credited within the individual cases.