This project is aimed for go-to-market strategy development from various methods, giving the company a holistic approach about the market and some strategy & tactics that they can implement directly.

At first, I start with listing the company's product and services, what their mission, and evaluate how they positioned themselves

I continued with market research & analysis, start from market size and growth forecasts, market dynamics, market segmentation, customer analysis, comparative swot analysis, porter's five forces, pestle analysis, and TAM calculation

I continued with developing the value proposition and positioning to make the startup unique and strengthen their solution & value

I developed the market strategy & sales strategy based on the research result

I developed their launch plan and some key metrics that they need to monitor