Alejandra Romanov | Brand Identity

You caught me, I'm a history geek.

And I'm also a creative that feels her work is propelled when is approached with passion. For me, this project was about combining my love for history and design; this project, beyond aesthetics, was (as all good design should be) a problem-solving tool. Alexandra Romanov is, in my opinion, one of the most misunderstood characters in history and I wanted her brand identity to reflect the complexity of her personality and the details that had gone lost in time. This project is about uncovering the woman that history tried to bury.

Throughout the presentation, I try to explain the reasons behind my creative decisions. For me, the details were extremely important and I tried to justify everything design-wise.

I hope you enjoy it as much as I did while researching (it was A LOT) and creating it. And I also hope you understand her a little bit.