The Egyptian Museum | Rebranding

Sasha Ascanio

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
To think that the Ancient Egyptians were ancient even when Jesus was born is breathtaking. I remember one time that my mom and I went to a bookstore after I begged her for weeks to buy me a book about mummification (I was just 8). I devoured that book and could easily recite parts of The Book of the Dead when I was 10. This, I'm sure, was a universal experience. The Ancient Egyptians evoke stories of great deeds, mysticism, and legends, it's a fascinating world that has captivated more than one heart.
I was researching it a long time ago and I stumbled upon The Egyptian Museum's website. At that moment I thought that it would be amazing to be designing things like that. The lightbulb went on. I could do it, or at least pretend I could do it even if it was just for fun. And here I am.
My mission was to encapsulate the mystic and legendary vibe of Ancient Egypt while also modernizing it. I wanted to emulate the aesthetic of the great pharaohs that built enormous Pyramids recovered of limestone and with a gold tip that shone even miles away, a beacon of greatness.
And clarifying just in case, this is a passion project (lowkey manifesting 🧘🏻‍♀️🤞🏻). Dive into Ancient Egypt with me! Hope you enjoy
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