RELIVENT x The Preachers Life
RELIVENT STUDIOS
Graphic Designer
Brand Strategist
Creative Director
Creating a brand design, development, and strategy session, including logo design, for "The Preachers Life" involves a comprehensive process to capture the essence of the brand and communicate it visually.
- Client Discovery Meeting:
- Conduct an initial meeting with the client, "The Preachers Life," to understand the brand's values, mission, target audience, and unique selling points. Gather information about the brand's personality, tone, and the overall message it aims to convey.
- Competitive Analysis:
- Research and analyze competitors in the same niche to identify visual trends, differentiators, and potential opportunities for The Preachers Life to stand out.
- Define Brand Elements:
- Collaborate with the client to define key brand elements, including brand colors, typography, imagery style, and any specific symbols or icons that resonate with the brand's identity.
- Brand Strategy Session:
- Conduct a brand strategy session to align the visual design with the overall brand strategy. Explore how The Preachers Life wants to be perceived and what emotions they wants to evoke to their audience.
- Logo Concept Development:
- Begin the logo design process by creating multiple concept sketches and digital drafts. Explore various design directions that encapsulate the spiritual, inspirational, and unique aspects of The Preachers Life.
- Client Collaboration:
- Share initial logo concepts with the client for feedback. Encourage open communication to understand their preferences, likes, and dislikes. Iterate on the designs based on the client's input.
- Refinement and Iteration:
- Refine the selected logo concept based on client feedback. Pay attention to details such as color adjustments, font choices, and overall composition to ensure the logo aligns seamlessly with the brand's vision.
- Brand Collateral Design:
- Extend the brand design to collateral items such as business cards, letterheads, and any other materials identified in the strategy session. Ensure consistency in design elements across all brand touchpoints.
- Style Guide Development:
- Create a comprehensive brand style guide that documents the chosen brand elements, usage guidelines, and specifications. This guide serves as a reference for maintaining consistency in future brand communications.
- Final Presentation:
- Present the finalized logo and brand design to The Preachers Life. Discuss how the chosen elements align with the brand strategy and convey the desired message.
- Delivery of Assets:
- Provide The Preachers Life with all finalized design assets, including high-resolution versions of the logo, brand collateral files, and the brand style guide. Ensure the client has everything needed for consistent brand representation through a personalized Milanote Board used during our brand strategy session.
By following this creative process, the goal was to not only design a visually appealing logo but also to develop a cohesive and meaningful brand identity for The Preachers Life that resonates with its target audience and effectively communicates its message.
