Online Retail Analysis

I built a dashboard to analyze key performance indicators for an online retail company. The dashboard offers a quick view of sales, profit, customer satisfaction, and category performance.

The main goal was to help business leaders:

Track and compare sales and profit trends over time

Spot top-performing subcategories and regions

Analyze customer satisfaction across different categories

Monitor performance by month, quarter, and day

Tools Used:

Power BI

DAX

Excel

This dashboard gives the company clear, data-driven insights into sales performance, customer satisfaction, and profit trends. With the ability to track seasonality patterns and filter data by year, month, and day, stakeholders can better plan inventory, boost customer engagement, and quickly adapt to market changes to drive profitability.