Study & Measure the Overall Performance of TATA Steel Processing

The main purpose behind this project is that to study, measure and analyze the performance of Tata Steel in industrial customers through market research and with the help results generated through research. To find out the corrective and efficient way through which the Tata Steel can improve its brand image, sales, also to know the importance of Market Research in the current market scenario for the organizations and how market research methodologies are practically being used. Moreover, how Human Resource play key role in success of organization.