Indian NBFC Giant | Retainership engagement for 5 years +

For over five years as a Project Manager, I led a team of creative resources to deliver high-impact marketing assets with a focus on quality, innovation, and timeliness. My role required not only strong leadership but also the ability to forge meaningful client relationships by offering creative insights that added value beyond the scope of work. By initiating proactive improvements, I consistently enhanced the deliverables, staying ahead of design and marketing trends.

Notably, I implemented AI-driven solutions and agile methodologies in day-to-day workflows, significantly boosting team productivity and output quality.

Key achievements include delivering over 10,000* marketing collaterals across diverse formats which have led the client to see a staggering 35%* increase in their loan books for FY 23-24. The key communication formats were:

Email communications (concept, copywriting, design, and front-end development)

Website banners

Paid ads (GDN/UAC)

Push notifications

Digital adaptations

This experience has been instrumental in refining my project management skills, fostering adaptability, and driving successful outcomes under the NDA-governed, white-labeled retainership.