From concept to brand to product development and packaging … B. sparked a sea change in the toy industry. Launched to grand fanfare and success, this start-up toy brand without a media budget won over 50 national awards, over 12 linear feet in 2000 Target stores, and hundreds of features from mommy blogs to The Met Catalog to The Ellen show.

B. is unlike other toys—from the unexpected colors and funky patterns to the irreverent copy. Amid all the accolades, what we are most proud of is the charity component that built 20 schools in places like Haiti, Kenya and India where kids are not so lucky. 

Yeah! Instead of running around hiding toys when company comes over, leave them out. They are fashion-forward. They are beautiful. They are art.