Flo, the visionary behind TikReel, recognised the need for a mobile app redesign that would take the user experience of TikReel to new heights. The challenge was to create an app that was not only visually appealing but also intuitive and user-friendly, with the ability to easily save videos from TikTok, IG Reels, and YouTube into personalised collections. Moreover, seamless video sharing among friends was a must-have feature. In addition to these requirements, Flo aimed to promote the exclusive benefits of "TikReel Premium" - a monthly subscription that offered ad-free access and the ability to collaborate on collections with friends.
To achieve these goals, TikReel required a multitude of features and functionalities, including onboarding, collection creation, viewing and sharing collections, video saving, profile pages, settings, and an effortless upgrade process for users to access the premium subscription.