TikReel 📱

Flo, the visionary behind TikReel, recognised the need for a mobile app redesign that would take the user experience of TikReel to new heights. The challenge was to create an app that was not only visually appealing but also intuitive and user-friendly, with the ability to easily save videos from TikTok, IG Reels, and YouTube into personalised collections. Moreover, seamless video sharing among friends was a must-have feature. In addition to these requirements, Flo aimed to promote the exclusive benefits of "TikReel Premium" - a monthly subscription that offered ad-free access and the ability to collaborate on collections with friends. To achieve these goals, TikReel required a multitude of features and functionalities, including onboarding, collection creation, viewing and sharing collections, video saving, profile pages, settings, and an effortless upgrade process for users to access the premium subscription.

TikReel's app design boasts a sleek and contemporary look, making it an effortless and visually pleasing experience for users. The interface is uncluttered and intuitive, allowing users to navigate seamlessly through the app's various features, including creating collections, saving videos, and sharing them with friends, without feeling overwhelmed or lost. The colour scheme is thoughtfully designed, with a predominantly white background that draws attention to the vibrant video thumbnails and collection covers. The overall design of TikReel's app is a testament to the value of a minimalistic yet stylish approach to mobile design, culminating in a platform that simplifies the process of collecting and sharing social media content in a visually appealing and user-friendly way.

“Jasmine has been a blessing. We are now on our 3rd project working together (2 app designs and 1 full rebrand + website design) with many more to come. Her joyful attitude, creative direction and eye for design detail are so much more than "just" a designer.” - Florian Thompson, Founder of Apartment 17