I led the year-round marketing strategy for L’ATTITUDE, a premier business event focused on the economic contributions of U.S. Latinos. My role combined content strategy, digital production, sponsor communications, and multi-channel marketing across web, mobile, email, and social media.

I worked with internal teams, agency partners, and Fortune 500 sponsors including Wells Fargo, Nike, Target, American Express, Bank of America, JPMorgan Chase, Accenture, Diageo, and Morgan Stanley.

Digital Production Coordinated digital work across the website, mobile app, email, and social media, managing timelines, assets, approvals, and communication across internal teams and sponsors. During the four-day event, I managed real-time content and communications onsite, including live social coverage, daily email recaps, speaker content, sponsor deliverables, and coordination with photo and video teams.

Content Strategy Developed year-round content across business, politics, fashion, sports, entertainment, music, real estate, healthcare, marketing, and culture, connecting timely stories to the economic influence of U.S. Latinos.

Sponsor Communications Managed communications and deliverables for Fortune 500 sponsors, translating partnership objectives into digital content, campaigns, speaker features, and brand visibility across L’ATTITUDE channels.

Email Campaigns Developed and managed email campaigns from content and creative coordination through deployment and performance reporting, working with designers and technical partners as needed.

Social Media Led content strategy and execution across social channels, including a focused LinkedIn growth strategy and the launch of L’ATTITUDE’s LinkedIn newsletter.

Marketing Materials Created pitch, sponsor, and recap decks used across business development and partnership communications, tailoring messaging and performance reporting to each audience.

Increased LinkedIn followers by more than 55%, from approximately 7,300 to 11,300 in one year.

Launched and grew the LinkedIn newsletter from 0 to 4,500+ subscribers in its first year.

Increased direct digital engagement by 22.7% through the email newsletter campaign.