The project was with a global leader in the lens industry, aiming to develop an enterprise application for dental clinics. The goal was to provide the best solutions for both dental professionals and their patients. Starting from scratch, we developed the entire product over the course of a year, focusing on creating an intuitive, user-friendly experience. My role included requirement gathering, brainstorming sessions, user pain points, wire-framing, A/B testing, crafting a robust design system, visual design, and prototyping. The application was showcased at the IDS Trade Show, generating over 400 leads, increasing user engagement by 94%, and driving a 58.5% boost in conversions.

The project successfully delivered a user-centric enterprise application tailored to meet the client’s goals and user needs. With a focus on intuitive design, scalability, and seamless functionality, the solution enhanced user engagement and delivered measurable outcomes, such as increased leads and conversions. From requirement gathering and prototyping to implementing a robust design system, every phase was executed with precision, resulting in a high-quality product that aligns with the client’s vision and drives business success.