General Motors Durant House Exhibition
Elva Yaputra
Interaction Designer
Marketing Strategist
General Motors
From discovering GM’s legacy through the vision of William Durant to feeling the thrill of Corvette racing, The Durant Guild offers a captivating experience for everyone. Visitors can explore cutting-edge innovations in “Pushing the Limits," bond with fellow enthusiasts in the "Community Lounge," or marvel at iconic cars in "Billy’s Garage.”
Challenge
Design experiences that immerse guests in the lifestyle of GM and William Durant, allowing them to fully engage with his world before encountering the vehicles.
Game Play
With every touchpoint, the visitors established more profound connections with the Guild, and effectively showcased the Durant Guild as a highly desirable platform.
