Tencent — Experiencing Technology Across Time
Elva Yaputra
What if you could step into different moments in time to experience how technology shapes life?
For Tencent, the challenge wasn’t just showcasing innovation.
It was reimagining how technology could exist within everyday human experiences across time.
Angle
Instead of presenting technology as features or functions,
the experience explores a series of “what if” scenarios across time.
Visitors move through familiar moments, where each interaction imagines how technology might reshape the way we remember, connect, and express.
Structure
The experience was structured as a journey across time:
Past, where technology reinterprets memory and nostalgia
Present, where it enhances everyday interactions
Future, where it opens up speculative possibilities
Flow
The journey unfolds through progression.
Remember → Experience → Imagine
Visitors begin by reconnecting with the past through familiar memories.
As they move forward, they engage with how technology exists in the present.
The experience then extends into the future, inviting them to imagine what could be.
Experience
The experience is carried through a series of speculative interactions, each exploring how technology could exist within human moments.
Memory — What if recalling the past could be activated through voice, transforming memory into a responsive, living experience?
Identity — What if you could step into the narrative itself, seeing your presence reflected within media and culture?
Connection — What if technology could mirror and respond to your movement, creating a sense of synchronisation between you and the environment?
Expression — What if simple gestures could shape the world around you, turning interaction into a form of expression?
Each moment shifts technology from something observed to something imagined and experienced.
Reminisce old Shanghai using Voice Recognition &
smart notebook to unravel the visual.
Snap a photo in the studio and head over to the hall of fame. Scan the ticket & watch the poster ad stars switched into the visitors face.
Summon your childhood cartoon characters
Be connected and reminisce through your body movement. Like mirroring image, watch it move with you.
Unleash the fireworks with a flick of a finger
Role
I worked across the narrative and interaction flow, shaping how speculative scenarios are translated into a cohesive journey, and how each interaction invites visitors to experience technology through human moments across time.
Outcome
The experience shifts from understanding technology as features to imagining how it could shape everyday life.
What begins as exploration becomes a reflection on possible futures.
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Posted Sep 26, 2024
A speculative journey across time, exploring how Tencent’s technology could shape memory, interaction, and future possibilities.
