The main brief included creating a communal space that can provide a place for millenials and gen-z's to comfortably mingle, share ideas, and hold community activities.

I tried to approach the visuals from the communal space first. I pictured the communal space to be colorful and fluid s the gen-z users feels inspired and comfortable to hold informal meetings and brainstorming sesssions. Accents of continuos fluidity within the space can be translated to continuos squiggles, curves, or color. Slight disorder of the decor can also make the space seem more informal and encourage a more laid back communal activity.

Continueing from the mood board of the space, I referenced some posters that fit the keywords of playful, curvey geometry, squiggle, disorder, curve, and bold.

From both mood board and reference, the brand identity was summarized by bright and bold colors; a fluid, maximalist, and organized disordered layout; and a style that includes inflated 3D elements, background gradient, repeating text, squiggles, and curvey geometry.

3 merchandise packs were made to visualize the implementation of the brand identity itself onto merchandise packs that would be relatable to millenials and gen z's day to day habits such as getting "squished" on public transport, excessive accesory collections, and the struggles of living alone for the first time.

Details of "Si Paling Perintilan" pack or "The One With The Most Accesories"

Details of "Korban Pepes Transum" pack or "Squished Victims of Public Transport"

Details of "Derita Anak Kos" pack or "The Pain of Living Alone"