Bringing a Book Club's Brand to Life through Merchandise
Nailah Mahdiyyah
Brand Designer
Print Designer
Multimedia Designer
Adobe Illustrator
Implementing Brand Identity Onto Merchandise
This merchandise pack was made for a local book club in Jakarta, Indonesia. The book club has branded itself as a "book cult" thus the designs of the merchandise reflects that theme. This book club is also known for its iconic logo, a dragon protecting its castle, thus it has been used as the main mascot for this merchandise pack. The majority of the merchandise were made as small wearable collectables, knowing the nature of the community to collect trinkets.
Merchandise Pack Overview: Book Cult T-Shirts, Stickers, and Pins
Merchandise Details
The T-shirts reflect the bookish-ness of the book club through book-ish quotes relating to books and cults with the design of mixed media typography and doodles. This style was used to indicate the playfulness within the book community, discouraging the stereotype of only boring nerds reading books. The same was done with the following merchandise items.
Book Cult Sticker
Book Cult Pins
