The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism, and elegance. The target audience includes students, schoolchildren, and mothers with children, requiring a design that is both appealing and approachable. The branding will incorporate a pastel color palette, with a particular emphasis on soft pink tones, aligning with the client's vision for a clean, sophisticated, and inviting aesthetic.