The primary goal of this project is to develop a distinctive and compelling branding identity for a conceptual airline that resonates with young travelers aged 20 to 35. The core message of the airline revolves around the concept of connection—whether it’s reuniting with loved ones or embarking on a journey of self-discovery. The branding will embody these values through a modern, minimalist design that reflects the airline’s commitment to simplicity, comfort, and meaningful experiences. By creating a visual identity that is both contemporary and emotionally engaging, the airline aims to establish a strong bond with its audience and stand out in a competitive market.